Online style journal eVe without adam is the brainchild of 28-year-old Mayra Fateh and 29-year-old Michal Tesler, who met working for the Berlin fashion tradeshow Bread and Butter.
Despite launching it “as a reaction to females not being represented in the male dominant streetwear industry” and featuring all-girl contributors called The eVerettes, Fateh and Tesler don’t pigeonhole themselves as feminists. “We’re just a new generation of women doing our own thing,” explains Tesler, busy finalising a collaborative exhibition with Canadian artist MissMe. “Boys are welcome to join the party too!” adds Fateh.
Since going live in February 2010, the webzine has expanded into a creative agency with serious global reach. Case in point: “I was at a Grandmaster Flash concert in Bali,” says Tesler, “and a girl came up to me asking if I was from eVe without adam!”
So, what’s the winning formula behind their partnership? “We are a perfect duo because we compliment each other’s imperfections,” believes Fateh. “And we love to get lost in details because we’re both perfectionists.”
MAYRA FATEH’S PIONEER HERO: Marga Spiegel, my grandmother.
“She recently passed away at 101 years old. She wrote a book on her memories of the Holocaust, which became the film Saviours of the Night. She is my ultimate hero: I have never met anyone as special, witty and heartfelt as her.”
MICHAL TESLER’S PIONEER HERO: Anyone who…
“… follows their own path, stays true to themselves and doesn’t compromise in life. My hero would die for their vision. My hero is honest to themselves and real to the outside world.”