Seek No Further brand being part of the Fruit of the Loom Ltd,
you can contact us at:

Fruit of the Loom Limited
Halesfield 10G
Telford, Shropshire

Tel: +44 1952 587123
Fax: +44 1952 682912

Our company is registered at: Companies House No: 1542207 Vat: GB 549405821


You always remain in control of the information you provide to Fruit of the Loom (postal address, telephone, fax, mobile number, e-mail address, etc).

We collect two types of information about visitors: – Personal information such as name, address, telephone number, e-mail address, and other personal information which you have voluntarily submitted to us; and – Aggregate information such as information about how many visitors log on to our sites, the pages they access, etc.

a) Personal Information

In general, you can visit our website without telling us who you are or revealing personal information about yourself, although you may then not be able to participate in certain promotions or receive product information. We will not collect any personal information about you (including, but not limited, to your name, address, telephone number, e-mail address), unless you provide it to us voluntarily for the purposes mentioned in this statement. If you opt not to provide us with personal information you can still access our websites; however you may be unable to participate in certain promotions or receive product information offered through Fruit of the Loom websites.

b) Aggregate and Statistical Data

Fruit of the Loom may collect certain aggregate data called web log information (such as your web browser, operating system, pages visited, etc.) and use cookies when you visit many of our webpages. For instance, when you visit one of our websites, our webserver will automatically recognize some non-personal information, including, but not limited to, the date and time you visited our site, the pages you visited, the referrer (the website you came from), the type of browser you are using, the type of operating system you are using, and the domain name and address of your Internet service provider.

Neither our cookies nor web log information collects any personal information. They do not contain personal information such as your name or e-mail address.

In some cases we may also collect information about you that you voluntarily submit and which is not personal, such as general statistical information like age, gender, household size, zip/postal code, preferences and interests (pseudonymous information or profiles).


Fruit of the Loom does not require visitors to our websites to provide personal information in order to obtain access to our sites. Fruit of the Loom collects personal information (including, but not limited to, your name, address, telephone number, and e-mail address) from our visitors only on a voluntary basis.

We attempt to keep your files complete, up-to-date and accurate.

You are in control of the personal information you provide to Fruit of the Loom online. You can:

1. Ask for a copy of your personal information;
2. Ask for your personal information to be corrected or updated; or
3. Ask us to remove your personal information from our records.

To do this by email please use the contact details given in the first paragraph of this privacy statement. Fruit of the Loom will use reasonable efforts to fulfill your request.


a) Personal Information

We collect, process, maintain and use personal information you have voluntarily submitted to contact you, including via e-mail, to respond to your comments or requests for information. In addition, we may use personal information to provide you the most helpful and targeted products and services to meet your needs and respond to your inquiries. To better meet your needs, we may supplement the information we collect with data obtained from third parties for the same purposes.

We also use personal information about you to improve our marketing and promotional efforts; to statistically analyze site usage; to improve our content and product offerings; and to customize our sites’ content, layout and services. We may also use your information to deliver information to you that, in some cases, is targeted to your interests, such as new products/services and promotions. We believe these uses allow us to improve our site and better tailor it to meet our visitors’ needs. Fruit of the Loom does not collect personal information automatically, but we may combine non personal information collected automatically (e.g., through cookies) with your previously submitted personal information.

Fruit of the Loom may send visitors who have opted-in e-mails describing new products, promotions or events. These services are optional and you may opt-out of these services completely, at any time. We will only store your personal information for a reasonable period of time.

b) Aggregate and Statistical Data

Fruit of the Loom uses web log information (such as your web browser, operating system, pages visited, etc.)


Fruit of the Loom will not trade, sell or share your personal information for use by any business, other than the brand to which you submitted your information and other Fruit of the Loom brands, without your consent, unless required by law or as disclosed to you when the information is collected. If you do provide us with consent to share your information with other companies, we may share your information with companies who offer products and services that may be of interest to you. These companies may then contact you directly with product or sample offers, personalized offers and information, or to ask for your feedback on products and programs that they think may be of interest to you.

Your personal information will generally be stored in the Fruit of the Loom databases, which are located mainly in the United States or Europe. Specific information is provided on the web site’s consent or registration form, where needed. For easier processing of e-mail campaigns or other marketing purposes, however, your personal information may be sent, usually on a temporary basis, to countries outside the United States or Europe. Nonetheless, our policy is to ensure that your information is always granted the same level of protection no matter where it is stored.


Our sites allow you to choose, for example, to receive or stop receiving communications from us. If you would like to be removed from Fruit of the Loom programs you enrolled in or prevent further use of your personal information, please use the contact details given in the first paragraph of this privacy statement. To Prevent Further Use of Your Personal Information – You will be asked for your country of residence, then provided with a way to remove yourself from Fruit of the Loom online programs.


Cookies help us in many ways to make your visit to our website more enjoyable and meaningful to you. Cookies are text information files that your web browser places on your computer when you visit a website. Fruit of the Loom may use such ‘cookie’ technology to obtain non-personal information from you as an online visitor. Most browsers accept cookies automatically, but can be configured not to accept them or to indicate when a cookie is being sent.

You may opt out of the cookie-function when visiting our website. Some of the customer based services may be disabled.


The type of cookies used on this website can be classified into one of two categories, namely Strictly Necessary and Performance Cookies. An explanation of each type of cookie is provided below:

Strictly Necessary Cookies – These cookies are essential in order to enable you to navigate our websites. Without these cookies, services you have asked for cannot be provided. These cookies do not gather information about you for profiling or targeted marketing purposes.

Performance Cookies – These cookies collect information about how visitors use our websites, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect personally identifiable information; the information collected is anonymous and is only used to improve the performance of our websites for future visitors.

These cookies are not used to target you with online advertising and without these cookies we cannot learn how our website is performing, and make relevant improvements that could help improve your experience when using our online services.

How to control and delete cookies through your browser

The ability to enable, disable or delete cookies can be completed at browser level. In order to do this follow instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility). Please note that if you set your browser to disable cookies, you may not be able to access areas of this website.

Further information on how to amend your cookie preferences through your browser is available at the external website


We take steps to make all information received from you online as secure as reasonably possible against unauthorized access and use.


Some Fruit of the Loom websites may contain links to other websites. Fruit of the Loom has no control over the privacy practices or the content of such websites. We recommend you carefully read the privacy policies of each site you visit.


We are committed to working with you to obtain a fair and rapid resolution of any complaints or disputes about privacy.

Questions regarding our Privacy Statement should be directed to Fruit of the Loom Privacy Inquiries by clicking here or please use the contact details given in the first paragraph of this privacy statement.


By using this website or any other Fruit of the Loom website, you signify your acceptance of our Privacy Statement, and you adhere to the terms and conditions posted on the website.